analysis- qq farm operations, we can learn what marketing knowledge-(分析- qq农场操作,我们可以了解营销知识).doc
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analysis- qq farm operations, we can learn what marketing knowledge-(分析- qq农场操作,我们可以了解营销知识)
Analysis: QQ farm operations, we can learn what marketing knowledge?
Research papers Download News: From the ‘Five Minutes’ team operations adversely, Tencent took over 50 million monthly earnings, the peak month profit of billions of dollars of products. So QQ selling the farm hand good seed. That season, QQ farm team a total of only ten people.
A small force of people
We all know that Tencent like to acquire someone else a better product, QQ Tencent farm nor his ideas are ‘Five Minutes’ team to do the product, its 2008 Tencent QQ farm team leased and embedded into the QQ space in the past. 2008 ‘Five Minutes’ team operation QQ Farm How many people? 50+. ‘Five Minutes’ team operation QQ farm more than 50 personal effects are obvious. Of course, you may not see, see, because at that time did not attract a wide range of users to stop, in the social repercussions caused but not as happy farm.
This causes a high level at the time Tencent internal depth discussion, Tencent is one with the most number of potential users, the views of Internet companies, the cottage is also very good, but do not do as a dedicated page tour of the site.
What happened then, Tencent will follow the general idea is often inertia ‘force buyout’ the. After the buyout Tencent QQ rural streamlined team, with a team of ten people operating the QQ farm this product has reached incredible results. The reason is probably the exchange of information between each other and team members performing rate importance far beyond the number of members on the Internet team. Internet products in the promotion process will almost certainly occur a variety of BUG and complaints, but can not respond quickly BUG complaint is often the user will be lost. 2008 with the happy farm and Renren war, what is most important? Initial user, so-called seed users. Won the initial seed users all word of mouth, and sometimes even half of the Internet marketing process.
Word of mouth
Today, all kind
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