analysis- rational view of the current situation of micro-channel blocking interpretation of the new regulations（分析-微通道阻塞解释现状的理性观点的新规定）.doc

Analysis: rational view of the current situation of micro-channel blocking interpretation of the new regulations Research papers Download news: one side is the micro-channel launch of the ‘ban new rules’, while the Running microblogging letter, more media reported that the micro-channel public number of suspected negative growth in the face of the micro-channel, this can only chat and can not do. content, can not do the marketing, pay is also often tucao ‘server busy’ social product, as micro-channel operators, the person in charge of new media enterprises, micro believe you have confidence? Rational view of the status of micro-channel Micro-channel with its disruptive innovation, has won the support of hundreds of millions of users, also known as mobile Internet to get tickets, it is a ‘portal’, but any product has its life cycle, but who do not know that he is now Juvenile or prime but I think there are a few facts beyond doubt: 1, micro-channel real users has reached its peak From the beginning of the second half of 2013, the official micro-channel every so often, you will take the initiative to push a micro-channel plus QQ friends seeking attention, indicating that the user has slowed the rhythm of micro-channel, user development bottleneck, and now even the public number is also the bottleneck a (not through official verification). 2, micro believed to have planned to carry out a skill ‘Unforgiven’ From the outset, micro-channel noticed ‘zombies, marketing large circle of friends marketing’ threat to the entire ecosystem, and they blocked more than once variety to avoid a repeat of the embarrassment of the road microblogging, but also the experience of microblogging also told us that zombies are not all bad, it also has its positive side, to maintain a certain amount of zombies, large ecologically sustainable development, as part of it is also ecologically. (I’m not saying that micro letter Oh, keep the zombies.) 3, user fatigue, the era