Analysis- Reinventing Marketing- the hole in the jungle drums and walls（分析-重塑营销-丛林鼓和墙壁上的洞）.doc

Analysis: Reinventing Marketing: the hole in the jungle drums and walls Research papers Download News: ‘people who like to read this article, also like Mr. Philip Kotler 3.0 gt;gt; lt;lt; marketing revolution.’, ‘People who bought this chocolate, but also incidentally the kind of jam.’ ‘You and above all these successful people love this brand furniture, 8 of them are selling individual just purchased a 1982 Lafite wine’ ...... Sounds familiar? Watercress, Jingdong, the Lynx, more or less, consumers are being affected by these tips. These classic marketing sentence in useful evidence, from the ‘sexy data scientist’, Harvard professor Davin Potter (Tom Davenport) has created this title, and, by extension. Victor Meyer -. Schonberg then detonated the epidemic. The Oxford University professor noted that in 2003, a computer professor Oren. Aiqiaoni called farecast began to develop a forecasting system of ticket prices, he expressed concern that the two professors at MIT by a ‘1 billion price project ‘Big Data, after the 2008 bankruptcy of Lehman Brothers, swift noted the occurrence of deflation, he also learned that in 2012 occurred in retailer Target (Target) and the story of the father of a high school girl ...... between a Also a novelty pieces, like the jungle drums, most people hear a few people sense. Jungle drums Schonberg will own all the knowledge and tacit era of big data is written lt;lt; gt;gt;, he believes technology is extending the limits of the brain, the era of big data, people do not have trouble causal inference logic, we can discern between things relevance. In early 2012, a man rushed into the one in Minneapolis, Minnesota, a suburb of Target (Target) supermarket punitive expedition: Why supermarkets keep their high school daughter mailing baby diapers and milk formula samples several discount coupons? After the days when the supermarket manager called to apologize to the father, who has apologized angry father said: his daughte