Analysis- Revaluation U.S. paywall on the value of the press in transition（分析-重估美国付费媒体的价值转变）.doc

Analysis: Revaluation U.S. paywall on the value of the press in transition (Research papers Download news) as one of the most important transformation initiatives, the digital transition was a lot of people recognized as the only path to Win newspaper, but the U.S. newspaper digitization successful experience is really lackluster. 2012, the U.S. newspaper industry’s most eye-catching transformation initiatives are digital newspaper paywall since lt;lt; New York Times gt;gt; paywall results achieved since 2012 more than 25 percent of the United States to establish a pay wall newspaper. Remained poor people in the newspaper Generally viewed as a straw paywall attempt, enthusiastically positive, the domestic newspaper industry are also eager to have overestimated the value of pay wall, but a careful analysis of the relevant data paywall and cases, I think, pay wall in the world Newspapers have been faced with a sharp decline in the phenomenon of intentional deified, its effect is far better than people think is so beautiful, it is for the transformation of the value of the press needs revaluation. Paywall necessity From these years of hardship suffered newspaper perspective, establish paywall is absolutely necessary. Almost all the newspapers in the network coerced under all uploaded digital edition, beginning directly upload PDF layout, later, digital newspapers, and then later is a newspaper site, but so many types of digital versions have a common characteristic - FREE FREE While increasing the newspaper’s “timeliness”, expanding the audience, but also enhance the influence, but the damage to the newspaper’s own interests, even to some extent accelerated the decline of the newspaper. a simple truth, the reader, after reading the free newsletter to see how it will go to any newspaper? On the network can get even better access to free content, more and more people do not set Newspapers, newspaper circulation continued to decline, and therefore the conten