Analysis- retail marketing channels profit model（分析-零售销售渠道盈利模式）.doc

Analysis: retail marketing channels profit model Research papers Download News: With the increasingly fierce competition in the market environment, coupled with the increasingly powerful retail formats refinement and factory sales area, the overall cost of operating a growing market, dealers profit margins are squeezed smaller paper combines the operation of the actual situation in the dealer market, the dealer six profitable marketing channel to make a resolution. Mode 1: two complementary P The first P is the product, and the second channel .2 P P is the meaning of complementary products in the channels is complementary, dealers according to customer demand for a combination of related products, thereby enhancing their own sets of distribution capabilities, downstream Customers get ‘one-stop service.’ As we go to Wal-Mart, Metro supermarket to buy daily necessities, like where you want to be able to buy without having to buy and then to another supermarket, where consumers buy their favorite household items, and the dealer net price by goods can earn more profits, dealers and consumers happy. Due to the large volume purchases, this model not only reduces the cost of logistics, back downstream businesses to provide a more complete supply, downstream distributors is no longer in ‘the family’ can not get the necessary products to worry about, while the downstream Dealers also saves logistics costs, reducing the purchase cost, both to meet the needs of various downstream businesses, but also allows downstream distributors also earn a little gross, happy. Additionally, the company’s overall marketing resources from consideration, focusing on the company portfolio basis, but also make the product integration and sharing of resources operational point to note is that this model: the dealer to prepare in advance a certain amount of money, an area large enough warehouse (or store) and personnel. Mode 2: Quick bang The essence of the fast speed to win prof