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Analysis- The key rule social platform operating activities(分析-规则社会平台操作活动的关键)
Analysis: The key rule social platform operating activities
Research papers Download news: As an enterprise to promote the flow of information diffusion, attract user attention most strategies adopted, a variety of activities in the microblogging, QQ space, micro-channel has been unfolding are dazzling.
If you discuss the planning, the reality and the existing channels in various activities worthy reference for the first example in 2013 during the Spring Festival, the JDB in Beijing Xidan Joy City placed a vending machine, as long as the big exchanges shoppers shout “New Year to tank JDB,” loud enough, vending machines will automatically fall off a jar and this fun and free event attracted a small shopping center shuttle consumers continue to participate, we having all the fun. With the heat enhancement activities, the activities and we continue to be posted to the micro-Bo, attracted more attention.
Activities indeed promote information across different platforms, across online and offline mobile. Previously discussed the development of the social networking front, “competitor disappeared” phenomenon, partly also the active promotion of information flow across platforms.
Companies always want to use a more affordable cost to achieve better results, activities, thinking it provides a very good solution. Interest in playing, CEO Zhou goods have shared over an event planning case: was founded early in order to get more registered users, interest in playing Network planning a user registration activities with prizes, as long as the new site registered users can fill in your address, zip code and other contact information, get chance to draw. interest in playing the network itself is doing creative home furnishings sites small gifts to prepare very creative, many users try holding the attitude beginning to participate, did not think really can receive small gifts, suddenly aroused the enthusiasm of user participation.
But not even draw a conclusion, Zhou
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