Combat- marketing mix strategy product pricing（战斗u2014u2014营销组合产品定价策略）.docVIP

Combat: marketing mix strategy product pricing Research papers Download news: the price is the most active factor in marketing has always been the most important factor affecting customers to choose one of the 4P marketing mix strategy in a very sensitive factor, which is directly related to the number and market demand the level of corporate profits and affect the marketing mix and other factors. For a typical global 1200 enterprises, products and services, the average price increased 1 percentage point, it will lead to operating profit increased by 8.7%. [Note 1] Enterprise pricing