管理电子商务课件1.pptVIP

Electronic Commerce 电子商务 Chapter 1 Introduction to Electronic Commerce Objectives The basic elements(元素) of electronic commerce Differences between e-commerce and traditional commerce Advantages and disadvantages of using e-commerce to conduct business Economic forces that have created a business environment that fosters（培育） electronic commerce The ways in which businesses use value chains（价值链） to identify electronic commerce opportunities The ways in which businesses use SWOT analysis and evaluate business opportunities Important Words 企业间的电子商务 (Business-to-Business) B2B 企业与消费者间的电子商务 (Business-to-Consumer) B2C 商务 (Commerce) 商品 (Commodity) 商务活动 (Doing Business) 电子商务 (Electronic Commerce) 商务模式 (Business Model) 业务流程 (Business Processes) 电子数据交换 (Electronic Data Interchange) EDI 电子资金转账 (Electronic Funds Transfer) EFT Important Words 市场 (Market) 市场调查 (Market Research) 销售规划 (Merchandising) 网络效应 （Network effect） 网络经济结构 (Network Economic Structure) 采购 (Procurement) 战略业务单位 (Strategic Business Unit) 业务单位 (Business Unit) 供应管理 (Supply Management) 贸易伙伴 (Trading Partners) 交易成本 (Transaction Costs) Important Words 价值链 (Value chain) 关键活动 (Primary Activities) 支持活动 (Supporting Activities) 价值系统 (Value System) 行业价值链 (Industry Value Chain) 垂直一体化 (Vertical Integration) WWW浏览器 (Web Browser) WWW服务器 (Web Server) 万维网