中国茶如何（How about Chinese tea）.docVIP

中国茶如何（How about Chinese tea） How does Chinese tea come out of the category no brand predicament? 2012-02-16 16:34:12 source: Sales and markets have 3 people to participate in mobile phone watching news forwarded to micro-blog (2) Tea is the most promising category for Chinese enterprises to build global brands. Tea is the Chinese cola. However, small and scattered, category and no brand are the most prominent features of domestic tea enterprises. What is the bottleneck of Chinas tea industry with huge market capacity? How to get out of the category and no brand industry dilemma? Tea is one of the three major beverages in the world, there are about 2000000000 people around the world are keen on tea. Since 2006, China has become the worlds largest tea producing country, and tea export has been ranked third in the world for many years. However, it is a popular saying among the Chinese tea industry: China 70 thousand tea enterprises arrived but a British lipton. How to build a strong brand has become a big part of many tea enterprises. Despite the huge consumer base, but in Chinese tea is a typical slow selling tea industry, there are many types, each type has a sub category system is huge, there are about 1000 kinds of tea, tea is only about 200. At the same time, each tea brand is named after the place of production and the category, which has caused many market participants, and the whole market is still in the initial stage of development. Chinese tea enterprises have always been vertical to do: in Hangzhou, do West Lake, Longjing, in Yunnan do Puer tea, Tieguanyin tea in Anxi. Each variety, each brand, covering tens of million yuan to a pound of tea, consumers can not distinguish these brands on behalf of the end is high or low, not to mention the connotation of the brand. The horizontal do not only as Lipton, various varieties of taste, and is only aimed at consumers convenient, economic, health tea demand. It can be said that the success of Lipton is to break the