from durex and telephone stickers glimpse microblogging marketing opportunity.（从杜蕾斯和电话贴看到微博营销机会。）.docVIP

From Durex and telephone stickers glimpse microblogging marketing opportunity. Needless to say, the most prosperous of the media in 2011 is microblogging, microblogging speed to fall back on the microblogging marketing warming trend of the most favored beach-goers than the Durex official microblogging, February 1, issued from the first microblogging start create jobs in this pregnancy events, and other events Durex classic case of shoe covers nearly 28 million fans to achieve amazing breakthroughs, while Jinshan’s phone stickers with ‘content is king’ style, equipped with lt;lt;step by step startlinggt; gt; The ride speculation, Sina and Tencent to achieve a total volume of approximately 20,000 forwarding. In contrast, a wider range of marketing communications is clearly Durex, more influential in the field of marketing microblogging off the boom to the Durex study, are often overlooked in this case can not be copied, heavy rain may often, but not all brands are the Durex. The only reference in this case, should be Durex marketing 敏感度 for hot events, and the phone ID An Li Jinshan business summary for most brands to build a replicable, long-term microblogging marketing model, collecting ‘opportunity’ more reference. First, as shown above in the form of Jinshan phone stickers GIF microblogging marketing has become a series, before, Jinshan’s marketing has been for the ‘Steve Jobs left,’ ‘son of Li Shuangjiang hit’ and other hot events effective communication and any time, the focus for the unexpected events, Jinshan seems to have 依葫芦画瓢 achieved very high ROI. Secondly, the case’s success is largely due to Durex Durex brand is also prone to taboo subject of product type, and Jinshan phone ID is an unknown new product, which is more valuable for most enterprises , the product free for mobile phone icon in the excellent properties of the speculation was clever copy implanted. Many companies microblogging marketing executive with a full-time employees only