from the white snake said to talk about marketing product differentiation（从白蛇传说谈论营销产品差异化）.docVIP

From the White Snake said to talk about marketing product differentiation Love story as one of the four ancient China, from Feng Meng lt;lt;Jingshitongyan ? the town of White Snake Pagoda Winggt;gt; White Snake and Xu Xian’s story can be said that the Chinese people familiar folk tales, a variety of literary works in film and television draw nutrition, and secondary school textbooks in the election into the Lu Xun lt;lt;On the Pagoda drainedgt;gt; and Mao had drama lt;lt;White Snakegt;gt; there have been reviews, but also for a wide range of this story played a role in fueling the spread after drawing a lot of movies similar to this shoot, well not that, say, as has long been regarded as typical of the lt;lt;Green Snake ‘and lt;lt;Legend of White Snakegt;gt; already gained , the front face of Pearl, director Ching Siu-go remake is asking for trouble? theme is ready, the story is ready, forming similar work is put in that box, and lt;lt;White Snake thatgt;gt; actually choose a homogeneous the road, facing a typical homogenization of resources and product homogeneity problem in this unfavorable condition, how to find a breakthrough? how many similar products to avoid falling into the plight of homogeneous competition? Look at lt;lt; White Snake saidgt;gt; How to make moves. To break through the homogeneity of the difficulties, the film just take the difference of the road, take a series of differentiated marketing strategy in order to ensure the film can attract viewers to see the familiar fresh, see the familiar in a fresh demand, while the difference The first is the story of innovation that is new wine in old bottles, the product again to find a core value and appeal for lt;lt;White Snake saidgt;gt; this well-known folk tales, the innovation may be more difficult will be larger. How long model of the film to find a breakthrough? lt;lt;White Snake saidgt;gt; in several ways under the feet of heavy pen, compared to traditional stories such as blueprint, lt;lt;The