future of internet marketing communications- the user#39;s thinking from the outside（未来的互联网营销传播u2014u2014用户# 39;思维从外面）.docVIP

Future of Internet Marketing Communications: the user#39;s thinking from the outside With the development of Internet and mobile Internet marketing there is a new field of study that fits into the characteristics of the Internet, the Internet media properties that internet marketing communications marketing communications. However, the current Internet search marketing in addition to marketing communications, but also the traditional basic operating under the framework of the theory of integrated marketing since 2002 after transferring from the center of Internet marketing network news to the search engine in Europe is Google, Baidu in China is today, when the scale of hundreds of millions of Internet users in the country when it was discovered that the strongest great marketing tool and a money machine is actually a Baidu search box. CNNIC previous survey data show that for goods / services, information retrieval has always been one of the main uses of the Internet users, which is mainly due to the Internet for consumers to take the initiative to obtain information to provide a great convenience, consumers in the purchase decision process , you can search on the Internet, collecting goods / information services as the basis, and then decide their buying behavior, be more rational than before consumption. Today’s Internet and mobile Internet (together being the world has been the rapid development and wide application, the contribution to GDP by 2020, over 50%, it has become the most rapid and convenient global communication and information dissemination channels. Relying on the Internet and mobile Internet Internet marketing because it has save a lot of space, rents, while the scale of operation without space constraints, operating for a long time, easy to collect customer information and other advantages, so as a new business model has been developing rapidly. Internet marketing success shows: In the past marketers like to control everything, control packag