further evolution of digital marketing- how to consider media brands investment budget-（进一步发展数字营销-如何考虑媒体品牌投资预算）.docVIP

Further evolution of digital marketing: how to consider media brands investment budget? Research papers Download news: birth in a growing number of new media and new technologies, form and content marketing have undergone many changes. And this is not just for the old marketing model to fill a vacancy to fill residues, but to overturn the result, in August 2009, we made a ‘digital marketing evolution’ close-up phase. Four years ago, we lamented that ‘the new standard in the past precisely 50% of the advertising industry’s most famous hole, the amount of pay and other alternative was clicked’ (details in August 2009 with the digital marketing topics Consumer Dialogue lt;lt; gt;gt;), Now, click on alternatives has also been a lack of precision. RTB (Real-TimeBidding, real-time bidding) mode became popular. goods Friends of interaction forces and other U.S. technology companies rely on to help brands advertise in RTB mode to reduce costs, of course, they themselves because of emerging business models get ten million revenue. Four years ago, we expected that: ‘companies do not have to wait long process from the advertising effect to preheat the market, when the appropriate information to properly appear in front of customers at the most appropriate time, purchase directly happened.’ (For details, see 2009 August issue of digital marketing topics lt;lt; From ‘integrated marketing’ to ‘systems and marketing’ gt;gt;) when we got it right at the beginning of the story, imagine the end of the story. Nowadays, forecasts come true, the outcome was more than we expected even convenient time, we always thought PC, PC let us stay at home to buy it already is a big convenience, and now, mobile phone, PAD application allows us to ‘walk and buy.’ Four years ago, in what we call the enterprise, many want to ‘buy’ the process to find ways to intervene consumers’ willingness to buy ‘to while ago, a marketing company called post Easy French cosmeceutical La Roche-Posay bra