future of the brand, which is how to define-（未来的品牌,它是如何定义的）.docVIP

Future of the brand, which is how to define? Some people say that the brand is a trademark; Some people say that the brand is the brand name; Some people say that the brand is the impression; Some people say that the brand is trust; Some also say that the brand is a promise ...... Brand in the end is what? Brand in the end what is knowledge? Future in the end what kind of brand will survive? Today to talk about this issue. The new era requires a new definition As a professional in brand management and consulting for 20 years, I’m not willing to talk with you every day, ‘What is the brand,’ and has long been the focus shifted to ‘how to do the brand.’ Over the years, for which he has also made a lot of things, but also to help many companies create a brand. However, this 20 years time, our living environment has undergone tremendous change, but our entrepreneurs brand awareness almost no how to change the definition of error and wrong perception of the brand seriously affect the health of Chinese enterprises development of. In particular, the face of the mobile Internet era, many entrepreneurs are dumbfounded, not knowing how to do the brand. Indeed, many entrepreneurs ask me, ‘this time, we in the end or need brand?’ It seems the face of the new era, we also need to increase the awareness of entrepreneurs to re-brand, custom branding, with a correct theory to guide practice job. The four elements of the definition of the brand New era, how to properly define the brand marketing strategy to guide us, help make enterprise healthy development? I think, a complete definition of the brand, at least the following four components: 1, representing the category. Entrepreneurs have to understand one thing is, ‘What is the source of the brand?’ This issue, the US Masters locate Mr. Ai #8226; Rees answered very clearly: the origin of the brand is the category. Category does not exist, the brand would be no meaning. A good brand must repr