hand-made tour marriage global ip movies swim linkage into a new strategic trends（手工制作的旅游结婚全球ip电影游泳链接到一个新的战略趋势）.docVIP

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hand-made tour marriage global ip movies swim linkage into a new strategic trends（手工制作的旅游结婚全球ip电影游泳链接到一个新的战略趋势）.doc

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hand-made tour marriage global ip movies swim linkage into a new strategic trends（手工制作的旅游结婚全球ip电影游泳链接到一个新的战略趋势）

Hand-made tour marriage global IP Movies swim linkage into a new strategic trends (Research papers Download News) ‘2016 January to June China Game Industry Report’ shows that the first half of the game users reached 489 million people, of which, the client game users reached 138 million people, an increase of 3.1%; web game user scale will reach 279 million people, down 8.7%; mobile game users reached 405 million people, an increase of 10.7%. In addition to user scale growth, the actual mobile gaming market sales revenue reached 37.48 billion yuan, an increase of 79.1%. While sales of hand travel has accounted for 47.6% of the entire game industry revenue, almost half of the country. Hand travel under Chinese game market has become a focal point. Marriage global IP, layout international strategy On ChinaJoy Shanghai Forum, the State Press and Publication Administration of Radio, deputy director of the China Association of audiovisual and digital publishing Sun Shoushan said that the current gaming market booming, but still there are many details of the problem, China’s classic scarcity of IP, innovation shortage is the primary problem. Hand travel market in China, with the classic side tour IP turns on stage, by the end of the tour IP adaptation hand turns to the impact of travel products list. Under this situation, how to break through and become thorny problem of the industry. Many domestic game developers are optimistic about the global IP, seek cooperation with them. During Chinajoy, Ubisoft and the Ubisoft France hand travel subsidiary called Victory Games Posted: hand tour ‘Assassin’s Creed blood sail’ and start the game the first test player recruitment. ‘Assassin’s Creed: blood sail’ for Ubisoft genuine IP licensing, around the ‘Assassin’s Creed 4: Black Flag,’ the story of pirates and build worldview expanded, this is the first ‘Assassin’s Creed’ series genuine authorized mobile games. The game had been in secret development of the s