hangzhou store test the water several micro-channel marketing platform（杭州店测试水几个微通道营销平台）.docVIP

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hangzhou store test the water several micro-channel marketing platform（杭州店测试水几个微通道营销平台）.doc

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hangzhou store test the water several micro-channel marketing platform（杭州店测试水几个微通道营销平台）

Hangzhou store test the water several micro-channel marketing platform Research papers Download News: “Now what activities mall?” “Take the points can change color head bags ......” “What is today’s new release movie theaters far?” “lt;lt; 007 gt;gt; Murder marquee big break, a great master lt;lt; gt;gt; ....... “ This conversation did not take place in the hotline, but in the mall official micro letter from last December to now, a number of department stores in Hangzhou have launched their own official micro-channel, to provide customers with “one to one” type of information services, while the domestic several well-known department stores, third-party platform, micro-channel marketing seems insufficient to meet their demands, more department store launched a pocket handheld software. So, this starts to microblogging, micro-channel upgrade new media marketing campaigns, can create a more intimate for the department store, more a sense of trust “brand personality”, once again won strong popularity? Micro-channel department store opened in January harvest thousands of fans “Now I’m a weekend to go shopping center will send micro-letters ask discounts how much, restaurant information than the Internet, telephone queries much faster.” 28-year-old Ms. Lin is a micro-channel control, mobile phone plus Hangzhou several malls micro letter, she felt “quite good fun, very convenient.” Hangzhou department store, the first micro-channel is opened and the Hangzhou Tower Hangzhou Intime Culture Square, the opening time is early December last year, “We currently have more than 1,000 fans, and now a daily amount of fans still rising.” Hangzhou Tower Relevant responsible person said through the official micro-channel, customers can not only with micro-channel receive a gift, you can also check to the mall promotional activities, parking information, restaurants, etc.. “We at the mall posters and magazine printing 2D codes to promote our the official micro-channel,