haier group web marketing strategy analysis（海尔集团网络营销策略分析）.docVIP

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haier group web marketing strategy analysis（海尔集团网络营销策略分析）.doc

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haier group web marketing strategy analysis（海尔集团网络营销策略分析）

Haier Group Web Marketing Strategy Analysis Research papers Download News: Haier (/ ‘target =‘ _blank ‘gt; Online Shopping Mall, the famous search engine, as well as% 26lt; People’s Daily Online and Merchants Bank. Haier thorough understanding of the operation and success of the Internet the true meaning: all of whom have held, both in the integration into the so Haier will come up with a special page set up links, this marketing strategy seems only the home of extraordinary generosity, but also made a sign advertising those sites and can facilitate the visitors. Recently, Qingdao Haier Refrigerator Co., Ltd. and Qingdao Haier collective ownership of assets within the e-commerce will be a joint venture of Haier Co., Ltd. This means that Qingdao Haier has a strong brand, large-scale production capacity, marketing and distribution network based on a variety of advantages will face new market opportunities, according to the company concerned parties, into e-commerce, the implementation of “online marketing” strategy is a home appliance enterprises are facing fierce competition in the market the only way to expand profit margins, the company will make full use Haier Group, “a two network” (brand name, distribution network, payment network) advantages to the enterprise’s IT as the foundation to further improve the site, which mainly Haier information sheets and web browser-based. There are dozens of domestic and international Internet companies are on site and construction of the transformation program bidding in order to adapt to the next step to do e-commerce operation through business process reengineering, the entire business process re-mix, produced by the network truly, Sales and service personalization. In the latest CNNIC website ranking, website Haier ranked first of China’s industrial sites. High-tech, high-quality products and renowned Haier Group, has always attached importance to scientific research, has introduced high-tech new products to meet the