health portal - health network market competitive strategy（健康门户u2014u2014健康的网络市场竞争战略）.docVIP

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health portal - health network market competitive strategy（健康门户u2014u2014健康的网络市场竞争战略）.doc

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health portal - health network market competitive strategy（健康门户u2014u2014健康的网络市场竞争战略）

Health portal - health network market Competitive Strategy Paper Keywords: medical network health portal market competition strategy Abstract: With the advances in information technology, international competition in the Internet more and more intense, this traditional Chinese medical industry both opportunities and challenges, combined with the current status of the health portal to provide practical strategic planning and analysis for the development of the medical network deepen health network brand awareness, deepen the field of health care from the establishment of the first hospital information system to provide targeted services for different groups and the general public of the medical field. Health concerns, medical information, the demand for medical services is a constant index, this demand with the improvement of people’s living standards and the pursuit of health but to the higher (in the face of sudden social and public health The event is more to show the people of interest to them highlight the needs of the community, the industry environment is more directly based industry background is more targeted industry. U.S. Department of Health website WEBMD, HEALTHON, DRKOOP harvest the joy of success, these sites by improving the hospital’s level of information technology, the establishment of the internal hospital doctors, nurses station, from patient registration, medical diagnosis, the gap, including network size, number of users, access bandwidth and so on. Prescription, patient payments, dispensing, laboratory tests, the implementation of online data transmission, greatly improve efficiency, save manpower and reduce human error. “Content” point to the transmission of medical information of doctors and patients. According to statistics, Internet applications most developed of the U.S. is one of the most popular field of information, more than 16,000 sites, most of which are mainly consumer information. the most number of visitors to