helping the twelve regional marketing operations of the heart（帮助心脏的十二个区域营销业务）.docVIP

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2017-09-06 发布于浙江
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helping the twelve regional marketing operations of the heart（帮助心脏的十二个区域营销业务）.doc

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helping the twelve regional marketing operations of the heart（帮助心脏的十二个区域营销业务）

Helping the twelve regional marketing operations of the Heart Background: D famous household brand in H Town (exclusive provincial cities operated by dealers, because a good profit, less than the dealer initiative, performance has been declining, and the man aloof, and manufacturers expect a big gap, few want to cut him. In view of its contribution in the history of the delay can not bear brandished a knife. In 2013, the Red Sea area as a D amp; J Consulting Managed brands of third parties, and the city is key breakthroughs H So rollercoaster cooperation, Ming rain reef journey deities encounter started, but this is also a positive This project is the most exciting, the most charming. before 10 months of sales statistics have reached the goal of doubling. Looking back on where frustrations and bitterness, especially summed 12 Heart for hosting the regional market and regional staff officers. 1 must ask ten questions. Industry even further understanding of the region familiar, research can not omit this off the results of research and even the beginning of the expected exactly, can not therefore reduce the role of research. Research time competing products need to understand the customer but can not be ignored, must be done qualitatively forum, you must figure out why they buy our products, why not buy our products, why buy products competing products, why not buy competing products, products, etc. These issues must be the most essential clear answer. For example, the dealer at the mall doing quite well, this is indeed true, but not the whole truth, because H at the mall outside the city every year there are hundreds of field sales activities, a rough estimate that more than half of the amount in the OTC gone. proud of what it? It was from a previous question, to overturn the dealer proud. [Customers Core Ten Questions] (1 what kind of people buy these products? What kind of people buy our products? Where are they? What are the characteristics? (2 Why