great temperament charm (two)（伟大的气质魅力(两个)）.docVIP

Great temperament charm (two) Third, create a brand temperament Road So how to create a brand temperament so tempting target consumer group brand temperament it? First, to study thoroughly the target consumer group’s aesthetic taste and values, and then plan out consistent with the values #8203;#8203;of their aesthetic qualities of the brand, which is crucial, Wahaha yogurt defeat in Shanghai is a typical case if a sale liquor to the public middle and low class, inject too much ‘luxury’ element, actually, consumers will stay away. while an elegant coffee bar, watches, print ads gloomy picture, there is no beauty, but also a certain target consumer group will produce exclusion. Secondly, we must understand the formation of major media brands temperament, and the beauty of these media were all passed strict control of the brand message to consumers carrier will affect the brand qualities, but the greatest impact are: industrial design products, packaging, VI systems, posters, DM, newspapers, magazines and other print ad design, model modeling, television advertising screens, such as television advertising is not gloomy picture of beautiful music, beautiful voice is not low-end brands will give poor feeling, magnificent scene could imply that high-end brands, models temperament, character modeling, and even music, dubbing, editing can give the brand or affinity, or warm, or classical, or passion, or rustic, or low-end brand temperament, models styling , Simon Yam valiant, masculine styling feels Baoxiniao is valiant, masculine, upscale, the model’s performance will have a significant impact on the brand temperament, wild force red in the eyes of gaffes that male models make people feel brand vulgar, dull screen television advertising is not beautiful, music, voice not sounding brand will give the feeling of low-grade poor, magnificent scene can imply luxury brands, music, dubbing, editing can give the brand or affinity, or warm ., or classical, or passion, or ru