future mobile advertising platform- escape the giant monopoly（未来移动广告平台u2014u2014逃离巨大的垄断）.docVIP

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future mobile advertising platform- escape the giant monopoly（未来移动广告平台u2014u2014逃离巨大的垄断）.doc

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future mobile advertising platform- escape the giant monopoly（未来移动广告平台u2014u2014逃离巨大的垄断）

Future mobile advertising platform: escape the giant monopoly Research papers Download News: February 20, the U.S. mobile advertising platform listed company Millennial Media announced as 12 by the end of Q4 earnings report, although MM achieved in Q4 income of $ 58 million and the first single-quarter profit, but in the After the earnings announcement trading day of its shares plunged 37.5 percent, we know that in the secondary market, there are many factors affecting the stock price, but I think for such a crash can not use a very crude way to blame it on MM’s revenue did not meet expectations and MM in Q4 completely abandon the mobile Internet to play within the industry pay to download category Advertising in crash outside I would like to talk like Admob existing mobile advertising platform business model development, and independent of such mobile advertising platform existence value. 1, class Admob mode mobile advertising platform to experience from extensive to precise stage of development, A large number of developers, large-scale intelligent terminal cover to show the amount of the core KPI, perhaps these are the classes Admob mobile advertising platform rise at the beginning of the concept of “core competencies”, but the face of advertising outside developer ecosystem rise , the growing scarcity of good developers and advertisers have become increasingly “unruly” requirements, the platform side of the core business must be from the pursuit of the “quantity” to the pursuit of “profit” and higher profits will need to be more accurate advertising delivery, and this is all the mobile advertising platform practitioners consensus. Look domestic mobile advertising platform subdivided categories of development still follow this rule, industries have emerged at the beginning of each platform side will claim that their frequent PR platform covering so many developers, the total number showing how many billions reached, but the experience a period of “sta