future business competition, the competition is the largest single product with the largest single product（未来的商业竞争,竞争是最大的单一产品最大的单一产品的）.docVIP

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future business competition, the competition is the largest single product with the largest single product（未来的商业竞争,竞争是最大的单一产品最大的单一产品的）.doc

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future business competition, the competition is the largest single product with the largest single product（未来的商业竞争,竞争是最大的单一产品最大的单一产品的）

Future business competition, the competition is the largest single product with the largest single product Business, product is king Chinese enterprises once ‘positioning’, ‘mind’, ‘communication’ and so illusory concept out faint head, once neglected core business is in the business product. Products, and only products, is the fundamental business. After McKinsey China market environment, we had given all the marketing elements of importance to do a sort, namely: Product - path - brand. This sort, is very realistic Chinese market, at least the first 30 years is in line with the actual Chinese market. All business management, strategic good, brand Ye Hao, marketing Ye Hao, Ye Hao channels, the core, revolves around a product or service and expand business. ‘Marketing is the hair, skin products,’ ‘brand is the hair, skin products are’ no product, corporate marketing and branding, ‘Without the skin, hair adhere to’? Enterprises, in fact, in order to meet demand and provide process supply. The supply of the core, is the supply of products. Without a good product, how can businesses and consumers to connect up? Without a good product, brand attachment Where is it? Without a good product, channel to sell it? Without a good product, what business do? Products, and only products, is the core business. Behind all brands, are based on strong products as the basis. A brand of small to large, originated in the success of a specific product. In the initial stage of the brand, the brand is attached to the body of the product. This time, if the product is an innovative product category, that is a strategic product, then, a strategic product will quickly get consumer recognition. Consumers Once they identify the functional and quality characteristics of strategic products, simple attributed to the brand, the formation of a brand concept, this time, a successful product to bring out a successful brand. After McKinsey China market environment, we had