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hold the search entrance brand marketing close to the user habits(保存搜索入口品牌营销接近用户的习惯)
Hold the search entrance brand marketing close to the user habits
Free papers Download Center News: summer is refreshing and moisturizing skin care products to become one of the beauty of the girls are most concerned about the topic, Estee Lauder’s new muscle source Pristine water series to take advantage of the season’s main push products.
As has been closely following the consumer dynamic, and constantly try and innovation in the field of new media, consumer-focused brand of skin care, Estee Lauder, from July 25 to August 31, with the Baidu brand landmark, Nuggets, hung media, wireless Brand Zone and wireless APP Union and other marketing tools, the marketing of a full range of multi-angle three-dimensional battlefield settings on the PC side and mobile clients, expand a muscle source Pristine water “integrated search marketing.
The target population Hierarchical Communication
As higher sales conversion rate marketing, search marketing has been the focus of Estee Lauder in new media marketing. Increasingly wide range of covered along with search marketing, from traditional display ads to multidimensional interactive forms, Baidu mature product system and rich. rather how to select and use these products, and passed the information they want to see how the different groups, the brand must first think about the development of communication strategies.
Estee Lauder Baidu assistance to develop the subdivision promotion communication strategy on the target population. First of all, the search for brand and product keywords users have been more proactive brand demand, Estee Lauder core essence of water user, in this part of the user to The search results page presents a gorgeous atmospheric video and rich graphic information, allowing users to master Product Highlights for the first time; Secondly, more concerned about fashion makeup, but have not yet focused to industry users of a particular brand or product, can trigger ads to show in its search for a u
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