homa and then suffered internal and external transformation poaching former club（homa然后受到内部和外部转换偷猎的前俱乐部）.docVIP

Homa and then suffered internal and external transformation poaching former club Homa (002,668 to investors submitted a satisfactory answer: 2013 semi-annual report, the company’s total revenue reached 2.182 billion yuan, an increase of 19.63 percent, after deducting non-recurring gains and losses net profit of 89.5294 million yuan, an increase of 10.21 %. However, there are investors to lt;lt; China Enterprise News gt;gt; reporter noted that in the first half of 2013 the entire refrigerator market volume growth in the context of Homa performance is not outstanding. More importantly, the company from a single overseas Refrigerators OEM manufacturing enterprises to domestic brands of business transformation is facing ‘internal and external quality defects’ many challenges. Semi-annual report shows: Domestic market revenue grew 43.59%, reaching 1.073 billion yuan. Overseas marketing revenues increased by 2.94%, reaching 1.106 billion yuan, which means that the domestic and foreign sales accounted began to approach, Homa for the domestic autonomy brand transformation initial victory. However, in the country more than one billion yuan of revenue, Omagh for domestic enterprises to provide OEM’s revenue reached 356 million yuan. Channels from the electricity supplier revenues of $ 157 million, is based on ‘low price’ in exchange for growth. Let Homa proud of the ‘overseas OEM’ business is also being experienced by developing ‘ceiling’: the first half of the overseas market increased by only 2.94 percent, 2.98 percentage point decline in gross margin as low as 14.65%, slight increase at low prices in exchange for that year , the company’s overall marketing costs and administrative expenses increased 33.27%, respectively, substantially, 47.84%. Investors worried that the refrigerator Homa ability to grasp the product quality, has not been providing OEM service for overseas customers and has been improved. Following 2011 Omar refrigerator a product quality supervisi