how do have real meaning of channel planning（有真正意义的通道规划如何）.docVIP

How do have real meaning of channel planning Why are so many good products, good brand, the market is difficult to expand? Why market disorder, R amp; D center, smashing price, weak sales? This is a problem because the channel system and now it comes to the channel, we naturally think of marketing One of the 4P: straightforward point is a product of channel sales in general we are so understanding: channel is a path, a dealer, the second installment, is to find the dealer channel development, channel management is play money, delivery, pipe Cuanhuo In fact, this is a narrow understanding of the channel. truly is a strategic channel systems, mission is the finished product (services from manufacturers to consumers, the value and make the product (service value. Channel model and design Each product features a business, consumers and market conditions are not the same, it determines the channel mode there is a big difference. Consumer most common channel model, there are three, the first one is the Wahaha joint sales representative body for the model , the second channel is represented by Master intensive farming, and the third is represented by JDB control terminal mode. said here is a typical channel model, not to say that all businesses must be three modes, but it is difficult to leave these three basic channels ‘prototype.’ Select channel mode, depending on the characteristics of their products, consumer demand, competition to decide. First, we must consider is the length of the channel, such as channel structure design Wahaha is: Headquarters - provincial company - special wholesaler - special secondary (two wholesalers - three wholesalers - terminal - Consumers From here, Wahaha longest series is six channels, the shortest but also to reach the hands of consumers at least four, but Wahaha is through such a long channel, in 2012 achieved sales of 67 billion . JDB is basically a small regional exclusive distribution, direct supply terminals under the post