how do the top innovative brand communication（最创新的品牌沟通如何）.docVIP

How do the top innovative brand communication DDN barley Yanju Ming Shi-jun Cross-border consolidation is to change old habits of the old model, and is able to overcome its own internal inertia challenge any changes, you first need to break the entrepreneur himself, breaking his own original ideas, models and methods path. As we all know, Ogilvy amp; Mather founder David Ogilvy #8226; The core reason is the decline of the late disregard for the advent of television advertising influence. Therefore, the moment of brand planning and communications network who absolutely can not be ignored since the advent of the media age, then, the method has What? most important thing is to meet the new brand communication environment. creating topic for the brand, so advertising in the news, consumers Become active participants and advertising proliferators, this is the most effective way to spread environmental fragmentation under the brand unique advertising costs will be limited to produce geometric effectiveness, not one! This is called the top-level brand communication and innovation. Top-level brand communication creative thinking and traditional means of communication are essentially different thinking. I think, at the earliest practical and innovative brand communication may only be thinking of genes with innovative enterprises, and next thing I want to talk about the business case is undoubtedly the development of a strong sense of innovation and adapt to the times and gene businesses. DDN Jun Shi barley and O’Connell traveled together six years, we also began to spread from the top of O’Connell innovative brand. By the ‘Star’ made #8203;#8203;’Star’, creating topic Top-level innovative brand communication to solve the core problem is to create topics, the brand spread to become the topic of consumers, which is spread from a single brand shift where interactive communication is critical. In today’s China, almost no one can feel the surge of Han Italy, whi