evolution and innovation of the triple play of television advertising in（三网融合的演变和创新电视广告）.docVIP

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evolution and innovation of the triple play of television advertising in（三网融合的演变和创新电视广告）.doc

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evolution and innovation of the triple play of television advertising in（三网融合的演变和创新电视广告）

Evolution and Innovation of the triple play of television advertising in Abstract In this paper the morphological changes of the triple play era of television advertising and innovative model in the triple play of digital media coverage of environment, TV commercials need to use new media technologies and interactive nature of innovation management, accurate advertising put the TV to provide effective content integration and interpretation of information of professional services, to seize the resources of the most important audience of advertisers. Keywords television advertising triple play digital media innovation CLC G220 Document code A The triple play TV is subversive and revolutionary, the evolution of television advertising will begin. Triple play under the digital era of all media, and media communication environment will change, thus, the television advertising business ideas, business strategy and technology also requires new and innovative to expand. Television media and advertising forms of innovation Triple play refers to the telecommunication network, the Internet and three cable television networks through technical transformation, to provide communication services including voice, data, images and other multimedia triple play for a long period of time, and one does not mean the physical of the three major networks, mainly refers to the high-level business integration, to uniformity in the performance of operations, business, content, applications, technology, network July 1, .2010, the National The first 12 cities approved to enter the triple play pilot city, started a triple play pilot. After the triple play, the TV there will be new formats, such as the full-media interactive TV, live interactive integration of digital TV, Internet and digital TV, converged services, Internet of Things services such as integration with digital TV. The experience of people on television is no longer confined to pure vision, and experience the ev