experience the latest summary of 6-00 taobao shop differentiated marketing（经验的最新总结6-00淘宝店差异化营销）.docVIP

Experience the latest summary of 6:00 Taobao shop differentiated marketing Research papers Download News: sell things from the beginning, had heard USP (unique selling proposition), then do not know what it meant, that it was later learned that the courier was a selling point, and then later saw lt;lt; Location gt;gt;. This book, for selling have a clearer understanding. But this book is more gt;gt; lt;lt; positioned against the big companies, big companies, they can gain an advantage from the R amp; D and marketing as well as the size of these small sellers for us this is elusive until Later learned that the convenience store, he realized positioned very close from us in the surrounding shopping malls have a lot of convenience stores, and why they have not been to the mall engulfed away, because he was very convenient that some people in a hurry, not in order to save money or to have more choice away the big shopping malls, choosing instead to convenient, just spend tens of seconds to get away with a convenience store. Customers can have a unique selling point to accept the shop, for us, it can get more customers and bring more profits. For us this small sellers several aspects where we should establish its own differentiated it ? Lee Thunder think there can be several directions so: Some shopkeepers themselves a Dian products may develop some market demand for larger product, which is to his advantage. Abounds in your own home, or a product, but they do not have, such as souvenirs, that this is his advantage. For Acting products of others, if we have the ability, you can win the exclusive agent, or a region win exclusive agent. Generally for small sellers, in front of the factory, we have no right to speak too much, so often the product level, we have no advantage at all. Second, Service Now sellers, not just selling products, including pre-sale after-sales service, product no advantage, we can start from small sellers services such as we can: (1) t