feel the power of experiential marketing（感觉体验营销的力量）.docVIP

Feel the power of experiential marketing Product senses: feel-friendly operation Shape from the design of the Apple products to simple fashion, in line with modern aesthetics as the main focus. To iphone4, for example, it has a modern, streamlined look strong, smooth and simple design. Line shape is extremely simple, the whole operation interface has only one home key as manual control, the rest are all touch-screen operation, the whole body shape gives a cold modern fashion, but when you operate the machines, when they truly feel its user-friendly operation interface and the steps reported, Apple R amp; D personnel in the study of airborne program, to the human eye used to design the visual direction of the screen pop-up position. and then to electronic touch-screen contact, for example, Apple has collected thousands of samples, with to determine how much area is the most comfortable, best operation. Therefore, no matter what age the user, when using the iphone, can feel the warmth of its operation to bring experience, warmth and human touch, to bring consumers the visual, auditory and tactile on the new look of the all-round experience. Sensory store experience: open shopping environment New product of course, need new ways to pass the load to the consumer. Apple not to shop and shop, but the shop understood as ‘an experience of creating business’, so that customers can do for shopping to, full of excitement away. Because the store concept located in the ‘luster for life’, Apple abandoned the traditional retail at the store design, location and staff think outside the box on the decision-making in shop design, Apple’s object is to learn the Four Seasons Hotel (experience: the traditional The traditional way of thinking can only produce ideas, to get out of the traditional norms of the industry to seek new inspiration), shop simple and elegant design. Use only stainless steel, glass and Scandinavian floor three materials for decoration. Apple’s flagsh