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floor businesses to actively adjust the marketing strategy(地板企业积极调整营销策略)
Floor businesses to actively adjust the marketing strategy
Research papers Download information: survey shows that almost 80% of consumers used to purchase any one needed commodities, always like to go to online search, compare product features, and price differences, and then decide the final choice . Undeniably, the Internet has penetrated into every aspect of our lives, changed the running part of the economic and social rules, making the information more open, higher degree of market transparency, market competition is more intense. in order to obtain profits, companies have to re-examine their existing market positioning, marketing strategy and channel development.
Flooring industry experienced a financial crisis later, timely adjustment of marketing strategy, to seize this opportunity and the network, regardless of the store floor or traditional flooring manufacturers have started to build online sales platform, use the Internet to promote, develop, sell their product of network marketing significantly reduce operating costs, the biggest advantage of online transactions is much lower than the mall price, the cost of rent because the mall, particularly in large cities of the high cost of rent, in addition to space rental, staff costs and sales Some stores also have a lot of advertising costs are in the inside.
The generation of network marketing into the traditional marketing model a breath of fresh blood, especially for SMEs who opened up the marketing of a new marketing ideas, one to capture the market, promote the brand, marketing, product, profit model of network marketing The rise of the more large enterprises SMEs face squeeze savings can not be the case down to a novel way of marketing itself out, to avoid the lack of funds, the shortcomings of weak brands, the company growing success of marketing, if the flooring industry, the implementation of network marketing, this type of spending can be relative relief, more funds can be put into the netwo
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