imported wine consumer education has only just begun（进口葡萄酒消费者教育才刚刚开始）.docVIP

下载本文档

2
0
约4.86千字
约 5页
2017-09-06 发布于浙江
举报
版权申诉

imported wine consumer education has only just begun（进口葡萄酒消费者教育才刚刚开始）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

imported wine consumer education has only just begun（进口葡萄酒消费者教育才刚刚开始）

Imported wine consumer education has only just begun Market suffering from social concern and controversy China imported wine has entered a rapid development period evident since 2008, why I have to put forward the ‘imported wine market has only just begun,’ this view? First, the consumer environment is the basis for carrying goods consumer market. Homemade wine and homemade wine events in recent years the quality of doors, etc. related to the health and safety of a combination of factors, the import of wine onto the front, from stir-fried French Chateau to the United States and California’s top producing Opus One Napa Hawkeye Valley Village vision feast case as the representative of the high-end wines have become the new protagonist of the high-end consumer. A well-known reality is that China’s booming consumer market liquor better situation, since the ban on public spending since the end of 2012 the government, along with the policy of firmly put 吃喝风 heavy blow to the vast majority of wine enterprises have experienced, since 2013 , as the main source of high profits declining sales of high-end wine wine was so unbearable. Rafi as the representative of the French Chateau wine import price decline is reflected. This makes a lot of wine enterprises, whether domestic or imported wine traders are a bit difficult to accept and unprepared. Has been spending public funds on behalf of the government as a mainstream high-end liquor consumption subject, which is China’s market characteristics and therefore enterprises in the face of the consumer groups, more than in the fight quality-based brand price, but to fight, and promote the Chinese wine market and increased prices artificially high and this has to a certain extent, irrational consumption. Second, the consumer body is in transition Previous wine consumption is vast actors aim to eat and drink more. By the end of 2013, the United States specializing in the California wine liquor companies specialize in G