increase customer loyalty- understanding the interaction design(增加客户忠诚度u2014u2014理解交互设计).docVIP
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increase customer loyalty- understanding the interaction design(增加客户忠诚度u2014u2014理解交互设计)
Increase customer loyalty: Understanding the interaction design
[Editor’s note] This article reproduced from xiaomeng small Meng personal blog of hope through this article to help some of the novice to understand the mission and purpose of their work, less to take some detours.
Why should there be interaction design? Interaction design can solve any problem? If policymakers can not understand these principles, the UCD method difficult to carry out, if practitioners are not able to understand these reasons, the work done will be blind and invalid .
A successful Internet products which elements?
1, when your Boss needs to be a product, it must first be achieved, which is why the treatment of the core programmers architects generally higher, because of their productivity so successful product must first have a - can be implementation model.
Products that do come out to do? “User-friendly, allowing users to play cool?” Of course not, the ultimate goal is profit, your leadership is also concerned about this. How to be profitable, and sustainable profitability, which requires The second element - the business model.
3, with the product and business model a success? Previously, but now times are different, most applications have been no technical problems in this business is no shortage of systems, the Internet is no shortage of the product moment of the users do not understand technology, you rely on to win customers? Strong operating team can only promote a peak, the most fundamental or third element - the needs of the user model and user model like water, can make a product, make the product go further, you can also destroy an excellent business model of the product.
Second, how to improve the user model?
1, we take a look at the traditional development process:
Project → Programming → #8203;#8203;Test → beautification
This product made out of most of the number of bias programmers thinking business model or marketing planning model, the
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