insight into the behavior of user content sharing guide social marketing（洞察用户内容共享的行为指导社会营销）.docVIP

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insight into the behavior of user content sharing guide social marketing（洞察用户内容共享的行为指导社会营销）.doc

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insight into the behavior of user content sharing guide social marketing（洞察用户内容共享的行为指导社会营销）

Insight into the behavior of user content sharing guide social marketing Free paper Download Center News: users online way to share content varied, using different platforms to different groups to share the contents of the April issue of .2011, AOL and Nielsen Online research report launched “the Content is the the Fuel of the Social Web, analysis of 10 000 officials how users of social media to share content information. study found that 93% of Internet users share content via e-mail, 89% use social networks, 82 percent use the blog. Internet users, they use different platforms to share content to go with a different object. Social network is the platform of choice to share with friends, up to 92% of users share content with friends through this platform, e-mail content to share with family and colleagues The most popular way, the respective proportions of 86% and 26%, and the general public to share the contents of the above, users tend to use the forum and blog, the ratio was 51% and 41%. The One Club’s Creative unConference May, Facebook’s global brand experience manager Paul Adams, as each person an average of four different types of friends or influence groups, each group has 10 people based on age, life experience and hobby organizations. He pointed out that we are very vulnerable to within three degrees of human impact, which means that implies a huge word of mouth marketing opportunities through social sharing. Through the study of the behavior of the audience, content sharing, advertisers can find the best of touch users, and to impose the community impact of advertising and marketing methods at the same time, the study also showed that 60% of the share to connect to the media sites, such as news media sites, while 36 % of the share that contains the embedded content, such as the brand experience in the social networking site that allows users to not open the left where the platform or social network will be able to access to content. In con