instant marketing- seize the social media generation five methods(即时营销u2014u2014抓住社交媒体代五个方法).docVIP
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instant marketing- seize the social media generation five methods(即时营销u2014u2014抓住社交媒体代五个方法)
Instant Marketing: seize the social media generation five methods
Research papers Download News: For brands, for real-time marketing has never been so important evolution of digital devices (tablet computers, smart phones) and social channels (Twitter, Reddit - you can always go list) makes the brand must creating real-time content and efficient delivery.
Marketing has evolved into a more than ever more complex subjects, for marketers also put forward higher requirements in order to avoid their becoming irrelevant, marketers greater pressure to bear, especially when they expect to catch When a new generation of young people to live.
2012 There are 49 million consumers to use the new generation of smart phones, 84% of all fervent and active social media users. To seize this mobile / social goals requires marketers more than ever hit the theme.
So marketers how to create a real-time, the brand is also inherent in terms of content? Them how to create a consumer wants to read and share content in a more personal level of interaction with the younger consumers ? while you and when dealing with the new generation, the following five things to remember:
1 to keep the dialogue initiative, otherwise the exchange is still in progress, but you have been excluded in the Wall Street Journal’s recent Q amp; A session, Disney’s Anne Sweeny and television producer I.Marlene King has said that online AC is changing the entire creative process and the organization operates. communication is persistent, organizations must maintain attention, and provide timely and continuous feedback, in addition, there is no other way.
2 active preparations beforehand, and the process of preparation for investment. Important moment for planning and real-time communication with the young users, the investment in the necessary resources is essential. Afterwards proved that the much-maligned 47th power outage during the Super Bowl, Oreo hired a up to 15 people in their social media te
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