on chinas media industry status and development strategy（中国媒体行业地位和发展策略）.docVIP

On China’s media industry status and development strategy Abstract: With the social and economic development, the traditional media industry has encountered many bottlenecks, adjust the industrial orientation, optimize the industrial structure has become a stage of China’s media industry development priority. This paper analyzes the existing traditional media industry criticism, propose solutions based on its strategy for the development of China’s media industry suggestions and comments. Keywords: media, the status quo; strategy Throughout the development of China’s media industry, the early formation in the industry, China’s media industries of late industrialization, there is a lot of various types of media, emerging, driven mainly by the government in the development period, as well as socio-economic community system changes, the diversification of China’s media industry out of the way. today’s media industry, can be said that flowers contend, blossom, clear structure, level of diversity, including a paper (newsprint, magazines, sound type (radio, video (television the film as well as modern network types (electronic publication, Computer Video With the continuous development of China’s economy, China’s media industry has made considerable progress, has made great achievements, but at this stage the development of our country’s media industry, there are also various problems With the community’s attention to the market economy system, in particular, accession to WTO, the market requirements continue to change long-established under the planned economy of the extensive media industry structure, which is today the development of China’s media industry background in This development in the context of China’s media industry, there are still many problems. First, China’s media industry problems At present, China’s media industry, there are some development issues, and only clear the problem, in order to more effectively develop corresponding stra