on how to enhance the visibility of tv news comments（如何提高电视新闻评论的可见性）.docVIP

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on how to enhance the visibility of tv news comments（如何提高电视新闻评论的可见性）.doc

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on how to enhance the visibility of tv news comments（如何提高电视新闻评论的可见性）

On how to enhance the visibility of TV news comments Currently, news commentary news as a genre is getting more mature, more and more in a variety of media attention, and get a wide audience of all ages. With China’s reform and opening up the cause of the rapid development of television news, television news commentary also been improved at an unprecedented rate and improve, especially since 1994, with China Central Television lt;lt;focus time gt;gt;,lt;lt; Focusgt;gt; as the representative The rise of television news commentary program, and run by local stations have similar columns are emerging, marking the TV commentary program has a regular, with distinctive features TV, very bright category, included in the screen of the forest, and their own unique advantages, increasingly large audiences. Comments are the reason why TV news viewers prefer the one hand, television news and comment with audio-visual Mao, vivid image of the unique advantages of the other television journalists hard work, continuing to explore new ideas, exceed the results. First, the TV news media comment and give full play of the rapid spread of television, the action lively, easy to be accepted advantages, the TV news audience comments greatly increased Comment on the development of China’s TV news in general has gone through three phases: the first to write a commentary by correspondent, by the announcer read the draft, which is basically the newspaper model. The second stage is the announcer say, in conjunction with some of the screen. This despite the use of both sound and picture are two means, but failed to achieve the combination of images and arguments, so this is a mismatch, but TV-style comments , can not be combined with audio-visual, sound and picture both, two-lane and complementary strengths influence the audience, television is still not their own advantages into full play. The third pattern formation about 1990 years ago, which is based on reviews of the ma