从自然销售转向品牌竞争才能做大挂面市场（From natural sale to brand competition, we can make big noodle Market）.docVIP

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从自然销售转向品牌竞争才能做大挂面市场（From natural sale to brand competition, we can make big noodle Market）.doc

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从自然销售转向品牌竞争才能做大挂面市场（From natural sale to brand competition, we can make big noodle Market）

从自然销售转向品牌竞争才能做大挂面市场（From natural sale to brand competition, we can make big noodle Market） Forty-five food enterprises successful marketing series: in order to make more accurate understanding of Hanging noodles consumer demand for products, competition opportunities and market potential, the Hanging noodles production enterprises can do brand communication and product marketing based on consumer demand, to minimize the risk of hanging face marketing enterprise brand and product, rapid increase in product sales, steadily stronger brands and expand the scale of the market. Beijing precise planning from May 3, 2009 to June 5th in Beijing Hanging noodles products consumer demand to do a special, in-depth market research. The precise planning and Market Research Department of the professional design of the questionnaire, and interviewed consumers to do scientific quota in gender, age and income etc.. This research adopts the international CLT (Central Location Test), is the focus point of market investigation, a total of 318 people visit Hanging noodles consumer products, which accounted for 41% of men, women accounted for 59%. According to the statistical principle, the investigation of confidence in more than 96%, fully meet the market survey accuracy. The precise planning market research using SPSS for window 11.5 social science statistical analysis software for data entry to the investigation questionnaire survey data in Beijing, the results of scientific analysis and cross frequency. Experts after the precise planning has 15 years of successful experience in the food industry marketing analysis and summarized the full range based on research data, written into the 2009 Hanging noodles product market consumer demand investigation and analysis report. The following content analysis is a small part of the main conclusions of consumer demand market research. The product is still in the natural state of Hanging noodles sales, there is no strong brand survey, consumers i