口碑营销的十大优势和四大劣势（Ten advantages and four disadvantages of word of mouth marketing）.docVIP

口碑营销的十大优势和四大劣势（Ten advantages and four disadvantages of word of mouth marketing） A word-of-mouth marketing advantage 1, publicity costs low Word of mouth is the people for the views of enterprises, and also is a problem that enterprises should pay attention to the. Many enterprises with its strong service in exchange for a good reputation in the consumer groups, driven by market share. But also for the long-term development of the enterprise, save a lot of advertising costs. A product or service if there is a good reputation, people will inadvertently carry on the active communication. Word of mouth marketing costs due mainly focus on education and stimulate the small part of spread population, education, development of reputation of opinion leaders, so the cost than other forms of advertising in the face of the general population is much lower, and the results are often less. In general, more sufficient information in todays Internet era, the brand promotion by mandatory indoctrination lectures have become more and more difficult and more expensive, the price is far less than the directional extension and word of mouth is better. Word-of-mouth marketing is undoubtedly the most inexpensive tool for the dissemination of information, basically only need enterprise intellectual support, does not require more input, save a lot of advertising costs. Look at the enterprise and its so heavily invested in advertising, sales promotion, public relations activities to attract potential consumers, to produce the eyeball economy effect, as well as through word-of-mouth such cheap and simple effective way to achieve this purpose. Many good movies, good books are popular, most rely on the reputation of great success. Maybe we all have to recommend a good movie or a good experience, the word-of-mouth power sometimes beyond your imagination. According to statistics, 53% of the film is spread through word-of-mouth. Because of the power of word of mouth, British writer J.K. Rowling wr