品牌营销的新发展——品牌3.0期待与新80后的完美结合（The new development of brand marketing -- the perfect combination of brand 3 expectation and new 80s）.docVIP

品牌营销的新发展——品牌3.0期待与新80后的完美结合（The new development of brand marketing -- the perfect combination of brand 3 expectation and new 80s） Series of topics: Study 80 As a new brand concept, the most essential requirement of brand 3 era is communication with consumers. That is to say, brand 3 is to achieve the brand and consumer intimacy on the basis of micro and two-way communication with the target group, but all of these are rooted in the accurate grasp of the target group. Therefore, in combination with the new 80, a more realistic problem in front of the 80 is 80! Pop and fashion leader, independent and creative advocates, entertainment and self performance enthusiasts, perhaps this is the most widely recognized of 80s description, but the most widely accepted is not the most accurate description. Since the concept of post-80s generation was put forward, the change of marketing environment of post-80s generation is the most fundamental factor that leads to the change of 80s brand concept after nearly 10 years of change. Consumer psychology believes that the individuals growth environment changes obviously, which leads to changes in their consumption, brand psychology, consumption habits and so on. Around 2000, when the brand 1 or 2 occupies an absolute dominant position, the marketing environment after 80 appears impetuous, monotonous, brand personality is out of the question, brand competition is more concentrated in the price, channel levels. The noisy environment lit 80 groups of passion, for about 20 of the young people just need any channels to release the passion, so the deviant M-zone praised JAYs my site became 80 after the declaration. The passage of time, after 2006, pay more attention to brand personality and meticulous communication, the glory of the Hunan TV super girls competition silently, and go Olympic Games with vigor, health, participation as the characteristics of the program was highly acclaimed, at JAYs blue and white porcelain has become a favorite