商业模式设计5步法（Business model design 5 steps）.docVIP

商业模式设计5步法（Business model design 5 steps） To go to sea requires ships. Similarly, the design and improvement of enterprise business models require the use of effective analytical means, the five major elements of business models. They are the source of profits is the enterprise customers, namely the enterprise profit point of the product or service, profit is the product or service supply channel and communication channel, profit lever of producing products or services that protect the internal operation, profit barrier product or service activities such as the five elements of control strategy. The business model is the value creation system of the above five elements, one or two elements as the core, and the five major factors in coordination with each other. Whether it is design or perfect enterprise business model, must follow the business model, design perfect five step method. The first step is to define and grasp the source of profit - the customer An enterprise profit source is a group of customers who purchase goods or services from an enterprise. They are the sole source of enterprise profits. The definition of enterprise profit source and its demand determines the enterprise for whom to create value. The enterprise customer group is divided into the main customer group, the auxiliary customer group and the potential customer group. The target customer groups, one is to have a clear definition, there is no clear definition of the customer base is often not stable; the two is to have sufficient scale, not enough customers scale business scale will be confined; three is the enterprise to know and understand deeply of customers demand and preference. When designing a business model, first of all, we need to analyze customer demand, the purpose is to find a relatively easy to present the value of customer groups. Generally speaking, the difficulty of enterprise profit is not in the technology and product side, but mainly in the customer side. Sometimes, even if