城市营销要弄清六个问题城市营销系列二（Urban marketing should make clear six issues -- urban marketing series two）.docVIP

城市营销要弄清六个问题城市营销系列二（Urban marketing should make clear six issues -- urban marketing series two） Is full of city marketing in each city, residents and the outside world have complex social relationships, when a city residents continue to spread city marketing information in the community, the city marketing effect can be immediate. Fourth, city marketing is marketing what. The main city is the marketing environment, including policy environment and investment environment, soft environment. City Marketing for the purpose of obtaining resources, city marketing for the purpose of obtaining resources, there are only three ways, one is to the consumer is a city, a city of investment, exports, exports of us put aside aside, the city and the city in terms of two consumer investment cannot do without the optimization of City environment. So the city marketing is the theme of the marketing environment, even the city brand operation is also based on the consideration from the city environmental advantages, and refined and sublimated to the height of the promotion of city marketing. Fifth, how to do marketing city. City marketing and marketing enterprises since the same principle, it should be carried out according to the principle of follow the prescribed order marketing, several mining, from the citys product shaping, brand marketing strategy and tactics of city system development and implementation and other aspects. Sixth, city marketing to landing. City marketing is usually the work of the government, and the specific implementation of the marketing of the enterprise and city residents. Since the launch of city marketing industries, so the enterprise can only reflect the characteristics of the industry, there is the problem of the implementation of specific marketing. Since the city marketing to establish the brand image, reflect the environmental advantages, so the city residents is shaping the main environment. According to the above discussion, we look at the case of Hon