家庭生命周期、社会阶层（Family life cycle, social stratum）.docVIP

家庭生命周期、社会阶层（Family life cycle, social stratum） Family life cycle, social class and consumption behavior Learning objectives: focus on the impact of social class on consumption. Teaching methods: teaching and discussing time: two classes Family life cycle and consumer behavior The so-called family life cycle refers to a family from the establishment, development to the final disintegration of the whole process. In marketing psychology, four common demographic variables, namely family marital status, family size, age of family members and family members of the family occupation life cycle is divided into 5 stages: An adult who lives alone while away from his parents. They are financially independent but not married, so they have a strong spending power. In addition to everyday consumer goods, a large amount of consumption is concentrated in fashion, entertainment, social and tourism, and self-improvement. They are major consumers of rental housing, basic furniture, transportation and school supplies. From a marketing perspective, this is a relatively easy to influence the market segments, because the single phase of the young consumers, the higher level of culture, love reading newspapers and magazines, are involved in the purchase of more sensual ingredients, therefore, is vulnerable to the external influence of commodity information stimulation. 1. the wedding period is the time to bring up the first child. During this time, they bought large quantities of furniture, bedding, interior furnishings, household appliances and tableware for the basic construction of the small family. Since there are no children who occupy a lot of time, they also love entertainment and tourism. Consumers of this decision often hear the advice of married couples, and take their advice as an important source of information. Television commercials, newspapers and magazines have a great influence on them. 2. parent period or full nest period, from the first child until the child left home to