mba——对中国商人无益（MBA - no good for Chinese businessmen）.docVIP

mba——对中国商人无益（MBA - no good for Chinese businessmen） Dont envy other peoples success, nor despise other peoples failures. You should do is to analyze and summarize the essence behind the phenomenon, others find out the reasons of success or failure, the long, short, do their own thing. The local case is the best textbook Chinese businessman China has its own national conditions and Chinese characteristics. The legendary stories of big foreign companies are too far away from you, so you can leave him alone. So, in a sense, the existing MBA doesnt have much practical meaning for you to do business in china. Watch less western translation of the exotic, see more Chinese businessmen to write the book, this is the authentic xuanmen. What Chinese businessmen need to do is to study Chinas specific national conditions, learn from the strengths and practices of other people and learn from the lessons of others. Only in this way can we do what is on hand. Take Haier for example. In 1984, Zhang Ruimin, who was admitted to the refrigerator factory in Qingdao, just came to power, and the first rule was promulgated from the prohibition of defecation and defecation. Later a letter that the user from the refrigerator production quality problems, after inspection, found in the warehouse and the same 76 refrigerators, so when the plant workers, with Zhang Ruimin had responsibility for 76 refrigerator refrigerator to own production of the hammer, and personally hit the first hammer. A smashing refrigerator incident, not only Haier became synonymous with quality at that time, but also shook the Haier all the people, so as to establish Zhang Ruimins absolute leadership in Haier. Haier smashed the refrigerator, thus becoming the most typical example of Chinese enterprises focus on quality, And thus become numerous, large and small media, books and periodicals, colleges and universities classic case. Most importantly, through the spread of this event, Haier pay attention to enterprise mana