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产品五维选择法(Product five dimensional selection method)
产品五维选择法(Product five dimensional selection method)
The giant group Mr. Shi Yuzhu and former president Guo Liwen Mr. Mister herats have expressed a similar view: a product to successful promotion must have three conditions: first, there must be a good product; two have good planning; three have a good team. Product is the origin and core of marketing, and other work is designed as the center, which plays an important role in enterprise marketing. This article talks about several key points that should be grasped when choosing, developing and designing products from a multidimensional point of view.
Product dimension
The key elements of this latitude observation are the basic physical attributes of product material, product technology, product function, product name, product packaging, product price, etc., and it is the basic point of product promotion.
The material is scarce precious materials will undoubtedly enhance the quality of the products, identity and premium ability, some products, aerospace, nano genetic material which is brand on the market, and health care products on the market to play Tibetan, Miao medicine, Uygur Medicine, Mongolian medicine, wine market hit Sichuan wine, expensive wine, tobacco Yunyan brand hit the market as an important reason, please the consumers.
Chinese universal psychological trust authority, Fuxikang, Tingmei, sets up one by the Chinese Academy of Sciences, Peking University, Jiaotong University into high-tech elements for the product, that consumers with more at ease. Some products are based on in-depth understanding of the China consumers, in the product development technology and try to find some credible authority to endorse products, not too high technology content of products through research linked to a number of industry associations, and authority, improve the gold content of the product itself, such as melatonin - China nutrition learn to recommend products - Luhua state banquet in the Great Hall designated products,
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