初刻ceo许晓辉微访谈只有小众才能引领潮流2011-11-23（At the beginning of the CEO Xu Xiaohui micro interview only minority to lead the trend, 2011-11-23）.doc

初刻ceo许晓辉微访谈只有小众才能引领潮流2011-11-23（At the beginning of the CEO Xu Xiaohui micro interview only minority to lead the trend, 2011-11-23） Beginning CEO Xu Xiaohui micro interview: only a small minority to lead the trend, at 16:47 on November 23, 2011, Sina Technology, micro-blog Xu Xiaohui micro interview page Sina Technology News Beijing on November 23rd news, the first moment Crucco brand founder and CEO Xiao Hui (micro-blog) today at the Sina micro interview, how to build network brand and users of the exchange. He said that any brand from birth to growth, are from the minority to the public process, just like Facebook from Harvard to the world, watercress (micro-blog) from literature to the public, CONVERSE from skateboarding juvenile to essential single products. Only a minority can lead the way. North Chinese graduated master Xu Xiaohui, was in Yahoo China, Jinshan software (micro-blog), where the position of project manager, marketing director, assistant to the president and other staff; to create a first brand in 2010, to enter the field of garment B2C. The following is a transcript of micro interviews: Question: what link is the most important part of building a network brand? Xu Xiaohui: positioning is the direction, the team is to ensure that the product is fundamental, marketing is necessary, details determine word of mouth. Question: Excuse me, the slow fashion is a kind of positioning? What is the size of the team and the daily order? I wish I could spit something dry Xu Xiaohui: slow life, a brand must have her lifestyle advocated. For urban youth, the yearning for a slow lifestyle is the mainstream mindset, a moment of trying to satisfy. Teams in about 50, sales scale temporarily revealed (in the digital era of great leap forward, the actual answer will suffer). Question: do literary electricity supplier will feel the market is a bottleneck?. Do you feel that customers are very loyal? Do you think it possible to be a local brand, assemble clothing, organi