先在红海中生存后在黄海中发展!（First survive in the Red Sea, then develop in the Yellow Sea!）.docVIP

先在红海中生存后在黄海中发展!（First survive in the Red Sea, then develop in the Yellow Sea!） Blue ocean strategy is a concept that is more popular recently, the central idea is to avoid fierce competition enterprises should seek through the red sea blue ocean, a new opportunity to fishing alone in snow to the mentality of pursuing the development of the enterprise. But we can not help but ask, where is the blue ocean in the Chinese market? How can we find the blue ocean for my own development? The so-called blue ocean market, refers to a certain capacity space of the market, otherwise it can only be called the Blue Lake market, blue river market. In fact, in the current China real economic environment, all walks of life are developing or developed by the industry, in addition to the national strategic resources of the industry (such as energy, telecommunications, etc.) is a few enterprises monopoly, most of the industry is not only one of the two enterprises in business. The same industry, if there are 2 enterprises in competition, it is not pure blue ocean, if there are many enterprises competition, it must be the red sea. We are scratching their heads trying to think, are rare blue, pure sense of the ocean doesnt seem to exist. Occasionally find one or two niche markets, space is too narrow, unable to meet our appetite for development. Another cruel reality is that large and small enterprises due to severe market oversupply, in fierce competition in the Red Sea, the rapid development of more and more can not be achieved, especially the cost of marketing costs rising year by year, the days more sad. In the realistic Chinese market environment, what should we do in the face of the Red Sea and the blue ocean that can not be seen? First in the Red Sea to survive, the Red Sea is far more than the number of blue ocean, it is wider than the existence of blue ocean, more and more in time. From soft drinks to food, from cosmetics to clothing, from appliances to computer, from the mobile