农夫果园营销策略（Farmer orchard marketing strategy）.docVIP

农夫果园营销策略（Farmer orchard marketing strategy） Enter the Carrefour juice display area, first see is the farmer orchard Duitou, 1.5 foot Duitou arranged with a series of products of the farmer orchard. At 5:30 p.m. on the weekend, we made a 15 minute sentinel observation on some of the major brands of PET bottles of fruit juice, resulting in a much higher turnover rate for the farmers orchards than many of the older products. Site statistics are as follows: Varieties of queer farmer orchard unified Kangshifu fifth number 121097634 times Huiyuan Wahaha season (bottle) 1614128635 Observation from the scene, consumers have a strong interest in the farmers orchard, the most consumers are children and young people, there are a small number of middle-aged people, the elderly least. Almost fifty percent of consumers are impressed with the farmers orchard, shake before drinking, and most of them approve of the taste of the farmers orchard. It seems that the most critical step on the list of products - terminal moving pin has been successful. In order to know more about the dynamic selling condition of the farmers orchard, we know Mr. Zhang, a shopping guide in the juice area. Since its debut, the farmers orchard has become a new favorite of fruit juice drinks in just a week with interesting advertisements. The major buyers are from children and young people, who like to try new things, and after a period of time, repeat purchases have increased. At present, the average daily sales volume reached 40 in the box, all the juice drink, only queer, even more than the master and unity, Wahaha and other big sales, become the biggest winner. Juice drink into Taurus From the point of view of competition, the farmer orchard just juice field followers had Huiyuan Juice, after many big companies: Coca-Cola launched queer, Kangshifu, Wahaha, unified and so on, almost all entered the juice beverage market vigorously. Then, what is the law of the development of beverages and what is the status