农夫山泉,大可不必这么炒!（Farmer mountain springs need not be fired like that!）.docVIP

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农夫山泉,大可不必这么炒!（Farmer mountain springs need not be fired like that!）.doc

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农夫山泉,大可不必这么炒!（Farmer mountain springs need not be fired like that!）

农夫山泉,大可不必这么炒!（Farmer mountain springs need not be fired like that!） Since July 1st, the farmer spring in Guangzhou, Shenzhen, Dongguan three launched you what to drink water, Ill help you test of any activity, a citizen of Guangzhou, can measure their daily drinking water pH. Farmer spring this water test in the public sector once launched, that is, in the industry and consumers in a great uproar. Simply a bottle of water, in the eyes of farmers, water has become a weapon to kill opponents, news events focus of public opinion, consumer confidence established contact point. Here, we start the analysis of the natural water event marketing that the farmer is famous for. One, extraordinary marketing plan player In the field of drinking water, farmer spring, especially a restless person, but also the marketing world heritage full of rare gifts and bold strategy home. It is this restless person to show the marketing planning excellences, can be the most common drinking water to dig out many important things ever more attractive to. It is also the extraordinary design of ordinary products, creating a farmer mountain spring this brand of drinking water industry leader. Since its debut in 1997, the marketing master has organized and organized more than 10 large-scale, shocked the industrys amazing work: ? 1998, farmer spring is a little sweet creative advertising language planning, the farmers spring water market share increased rapidly to third of the country, brand awareness improved rapidly; ? 1999, sports marketing Chinese table tennis dream team, the main sponsor of the Sydney Olympic Games Chinese delegation training competition for water planning, the bottled water market share Nongfushangquan ranked first, share of 16.39%; iquest: in 2000, the sports event planning became the first important partner of the Chinese Olympic Committee. The market share of farmer spring was 19.63%, and it continued to be ranked No. 1; ? in 2001, the planning of social welfare events - a