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如何让广告药的专柜促销员卖更多货(How can I get more sales for counter agents of advertising agents)
如何让广告药的专柜促销员卖更多货(How can I get more sales for counter agents of advertising agents)
In the current advertising drugs on the market, set up a special counter, the presence of specialized sales marketing mode, has become the best way to start a number of product market. From the channel theory, which is a channel of most flat marketing model, it realizes the maximization of profit, thus huge financial pressure can not afford many access mode that extensive cultivation of small dealers to find a way out. In fact, for advertising drugs cost operation, the counter is basically the only channel of them, some even only two or three counters will fix a market!
Counter sales to solve the financial pressure for the distribution channel of advertising agents, but too narrow channel has brought hitherto unknown pressure of the sellers! Therefore, the counter sales sales ability, often become the priority among priorities of product success!
How to deal with the counter sales staff are patient? How to do a good job of product explanation on patients, persuasion? How can we ensure that spent huge advertising FELA to each patient to counter can be rewarding? How to improve their sales performance, bring more benefits for companies and individuals? This one is really a lot of knowledge. A drug with the following gynecological operation of its own characteristics, we summarized some small know-how, may be of some help to counter management and sales staff.
First, to guide the well-equipped weapons .
To give an example of an impression: even Schumacher with his car also beat him if he drives a Ferrari and Schumacher opened Santana words. Chen cited this example mean, tools for us to complete the goal plays a vital role, followed by the personal technology. Similarly, for the counter sales, with some sophisticated weapons, natural than mere gab to persuade patients easier.
Generally speaking, to be equipped with counter weapons are generally worth showing off: all kinds of certificate
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