宗庆后的娃哈哈饮料市场全攻略（Zong Qinghous Wahaha beverage market Raiders）.docVIP

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宗庆后的娃哈哈饮料市场全攻略（Zong Qinghous Wahaha beverage market Raiders）.doc

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宗庆后的娃哈哈饮料市场全攻略（Zong Qinghous Wahaha beverage market Raiders）

宗庆后的娃哈哈饮料市场全攻略（Zong Qinghous Wahaha beverage market Raiders） * enterprise archive * In 1987, when there is no borrowing 140 thousand yuan Zong all started, who can think of 15 years after the children started by nutrient solution factory would be the standard bearer leading Chinese beverage industry compete with Coca-Cola and other multinational companies? In a large number of local food and beverage enterprises in China, why is Wahaha stepping ahead and thriving? And in the two music led by multinational companies in the competition, how to nearly sixty years, Zong Qinghou will lead the international competition in youth is to meet the challenge of Wahaha? Wahahas case tells us that a truly competitive and multinational companies competing against the government to protect the enterprise is not out, not to imitate multinational imitation of it, but in practice Chinese in market economy, and has a master blows, beat out the new process. Multinational companies are just an ordinary competitors, they have their advantages and disadvantages in the competition, they both may be the wolf, or it may become a paper tiger. After an eventful year in 2001 China beverage industry Wahaha, the head of Zong Qinghou has a new nickname: tumbler. The nickname is a metaphor for the highly competitive Chinese beverage industry in the 2001. In the past year, China domestic beverage industry giants also robust, Jianlibao, xurisheng, Nongfushangquan, coconut trees have been occupied, not by the merger and acquisition is in the face of the market downturn, the local beverage industry into confusion and Chinese almost collective slump. And in this local beverage enterprise, like a group of years, in order to avoid 9? 11 cold current, two Yue China Raiders more momentum. By the end of 2001, Coca-Cola president Du Duff once again visited the Chinese, a shot is 150 million dollars, a huge beverage company to create a full range of new Chinese strategy has surfaced; and Coca-Cola in the world